The Lagos State House of Assembly has lampooned telecommunication giant, MTN, over its wonder promo.
Chairman of the House Committee on Information, Strategy, Security and Publicity, Hon. Segun Olulade, blasted the firm for encouraging Lagosians to participate in the promo that promises luxurious gifts such as aero plane with a fee of N200.
The promo, he said, has the tendency to contribute to the growing trend of moral decadence in the society.
Olulade said it creates the impression among youths that there are undignified short cuts to wealth, negating the ideals of labour and responsibility.
He argued that marketing hypes of this kind would go a long way to further insult the collective intelligence of Nigerians and defeat the purpose they are meant to serve.
The lawmaker advised MTN to consider the far- reaching implications of the controversial promo on its brand’s integrity in Nigeria, especially if the promises are not fulfilled.
He urged MTN to devise more dignifying sale strategies and intensify efforts in the area of Corporate Social Responsibility (CSR).
He called on the Nigeria Communication Commission (NCC) as well as the Consumers Protection Council (CPC) to critically look into the modalities surrounding the various business promos in the country.
The Nation
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