Football Legend Ronaldinho preactically Paid £500,000 for a can of Pepsi.
That's exactly how much Brazilian football legend Ronaldinho lost in a sponsorship deal with Coca-Cola after turning up at a press conference and sipping nonchalantly from a can of Pepsi.
Ronaldinho stunned Coke chiefs at the Atlanta-based firm who immediately demanded that the plug be pulled on his huge endorsement deal, according to a report in the 'O Estado de Sao Paulo' newspaper.